/* ============ Tokens ============ */
:root {
  --paper: #FCF1E8;      /* warm cream paper */
  --lilac: #DCD5F2;
  --white: #FFFFFF;
  --ink: #131118;
  --muted: #6E6058;
  --brand: #5C25F0;      /* Markone logo purple; click "one" in the logo to cycle */
  --pink: #FF4D8D;
  --lime: #DDF247;

  --f-display: "Big Shoulders Display", "Impact", sans-serif;
  --f-serif: "Fraunces", Georgia, serif;
  --f-body: "Hanken Grotesk", system-ui, sans-serif;
  --f-mono: "DM Mono", ui-monospace, monospace;

  --gutter: clamp(16px, 4vw, 56px);
  --ease: cubic-bezier(.2, .7, .1, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--f-body);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
/* paper grain */
body::after {
  content: "";
  position: fixed; inset: 0;
  pointer-events: none;
  z-index: 100;
  opacity: .09;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
img { display: block; max-width: 100%; }
a { color: inherit; }
em { font-family: var(--f-serif); font-style: italic; font-weight: 600; text-transform: none; letter-spacing: -0.01em; }
.mono { font-family: var(--f-mono); font-size: 12px; letter-spacing: .04em; text-transform: lowercase; }
.label { color: var(--muted); margin: 0 0 1rem; }

:focus-visible { outline: 3px solid var(--brand); outline-offset: 3px; border-radius: 4px; }
.skip { position: absolute; left: -999px; top: 8px; background: var(--ink); color: var(--paper); padding: 8px 14px; z-index: 200; }
.skip:focus { left: 8px; }

/* ============ Buttons ============ */
.btn {
  display: inline-flex; align-items: center; gap: .5em;
  padding: .85em 1.4em;
  border-radius: 999px;
  font-weight: 600; font-size: 15px;
  text-decoration: none;
  transition: transform .35s var(--ease), box-shadow .35s var(--ease), background .2s;
}
.btn-ink { background: var(--ink); color: var(--paper); }
.btn-brand { background: var(--brand); color: #fff; box-shadow: 4px 4px 0 var(--ink); }
.btn-brand:hover { transform: translate(-2px, -2px); box-shadow: 6px 6px 0 var(--ink); }
.btn-line { border: 1.5px solid var(--ink); }
.btn-line:hover, .btn-ink:hover { background: var(--lime); color: var(--ink); }

/* ============ Logo ============ */
.logo {
  display: inline-flex; align-items: baseline;
  text-decoration: none; color: var(--ink);
  font-family: "Montserrat", var(--f-body); font-weight: 800;
  font-size: 38px; line-height: 1; letter-spacing: -.035em;
}
.logo-mark { letter-spacing: -.03em; }
/* "one": same size and baseline as "Mark", upright, knocked out of a
   parallelogram that runs from cap height to just below the baseline */
.logo-one {
  display: inline-block;
  line-height: .74;
  margin-left: .1em;
  padding: 0 .62em .15em .62em;
  background: var(--brand); color: #fff;
  clip-path: polygon(.52em 0, 100% 0, calc(100% - .52em) 100%, 0 100%);
  letter-spacing: -.02em;
  transition: background .35s var(--ease), transform .35s var(--ease);
}
.logo:hover .logo-one { transform: translateX(3px); }
@media (max-width: 760px) { .nav .logo { font-size: 30px; } }

/* ============ Nav ============ */
.nav {
  position: sticky; top: 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  padding: 16px var(--gutter);
  background: transparent;

}
.nav-links { display: flex; gap: 32px; }
.nav-links a { text-decoration: none; font-weight: 500; font-size: 15px; position: relative; }
.nav-links a::after { content: ""; position: absolute; left: 0; right: 0; bottom: -4px; height: 2px; background: var(--pink); transform: scaleX(0); transform-origin: left; transition: transform .35s var(--ease); }
.nav-links a:hover::after { transform: scaleX(1); }
.menu-btn { display: none; font: 600 14px var(--f-body); background: var(--ink); color: var(--paper); border: 0; border-radius: 999px; padding: 10px 18px; cursor: pointer; }
.mobile-menu { position: fixed; inset: 64px 0 auto 0; z-index: 49; background: var(--ink); padding: 24px var(--gutter) 40px; display: grid; gap: 8px; }
.mobile-menu[hidden] { display: none; }
.mobile-menu a { color: var(--paper); font-family: var(--f-display); font-weight: 800; font-size: 44px; text-transform: uppercase; text-decoration: none; line-height: 1.1; }

/* ============ Hero ============ */
.hero {
  position: relative;
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  column-gap: 20px;
  padding: 24px var(--gutter) 120px;
  min-height: min(calc(100vh - 70px), 960px);
  align-content: start;
  isolation: isolate;
}
.spray-stroke { position: absolute; z-index: -1; pointer-events: none; }
.hero .spray-stroke { inset: 6% -2% auto -2%; width: 104%; height: 80%; opacity: .9; }
.hero-meta { grid-column: 1 / -1; display: flex; justify-content: space-between; gap: 12px; border-top: 1.5px solid var(--ink); padding-top: 10px; margin-bottom: 4vh; }

.hero-title {
  grid-column: 1 / 9; grid-row: 2;
  margin: 0;
  font-family: var(--f-display); font-weight: 900;
  text-transform: uppercase;
  font-size: clamp(64px, 10vw, 176px);
  line-height: .86;
  letter-spacing: -.005em;
  position: relative; z-index: 2;
}
.hero-title .line { display: block; white-space: nowrap; }
.hero-title em { color: var(--brand); font-size: .92em; padding-right: .06em; }
.hero-title .dot { color: var(--pink); }

.chip {
  display: inline-block; vertical-align: middle;
  width: 1.15em; height: .78em;
  border-radius: 10px; overflow: hidden;
  background: var(--lilac);
  box-shadow: 0 10px 24px -10px rgba(19,17,24,.45);
  position: relative; top: -.06em;
  transition: transform .5s var(--ease);
}
.chip img { width: 100%; height: 100%; object-fit: cover; }
.chip-a { transform: rotate(-6deg); background: var(--pink); }
.chip-b { transform: rotate(7deg); width: 1.3em; margin-left: .15em; background: var(--lime); }
.chip:hover { transform: rotate(0) scale(1.06); }

.portrait {
  grid-column: 8 / 13; grid-row: 2 / 4;
  align-self: start;
  margin: -2vh 0 0;
  position: relative;
  aspect-ratio: 4 / 5;
  z-index: 1;
}
.portrait-bw, .portrait-color { position: absolute; inset: 0; overflow: hidden; background: #bbb; }
.portrait-bw img, .portrait-color img { width: 100%; height: 100%; object-fit: cover; }
.portrait-bw img { filter: grayscale(1) contrast(1.05) brightness(1.02); }
.portrait-bw { clip-path: polygon(3% 2%, 98% 0, 100% 97%, 0 100%); }
.portrait-color { clip-path: polygon(52% 3%, 88% 37%, 50% 74%, 15% 39%); background: var(--brand); }
/* inside the diamond the marble is toned in the brand colour (follows the logo colour cycle) */
.portrait-color img { filter: grayscale(1) contrast(1.1); mix-blend-mode: luminosity; }
/* both layers share one crop so the colour window lines up exactly; face sits inside the diamond */
.portrait-bw img, .portrait-color img { object-position: 31% 0; }
.frame { position: absolute; inset: 0; width: 100%; height: 100%; }
.handle { position: absolute; width: 10px; height: 10px; background: #fff; border: 1.5px solid var(--brand); transform: translate(-50%, -50%); }
.sparkle { position: absolute; width: 48px; right: -14px; top: 62%; fill: var(--ink); animation: twinkle 3.2s ease-in-out infinite; }
.portrait figcaption { position: absolute; right: 0; bottom: -28px; }
.tape { position: absolute; width: 120px; height: 30px; background: color-mix(in srgb, var(--lime) 80%, transparent); z-index: 3; box-shadow: 0 2px 6px rgba(0,0,0,.08); }
.tape-1 { top: -12px; left: 34%; transform: rotate(-8deg); }

.hero-foot { grid-column: 1 / 7; grid-row: 3; align-self: end; margin-top: 48px; }
.hero-lede { font-size: clamp(17px, 1.4vw, 20px); max-width: 34ch; margin: 0 0 24px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }

.sticker {
  position: absolute; right: calc(var(--gutter) + 33%); bottom: 70px;
  width: 128px; height: 128px; z-index: 3;
  display: grid; place-items: center;
  background: var(--ink); border-radius: 50%;
  text-decoration: none;
}
.sticker svg { position: absolute; inset: 0; animation: spin 14s linear infinite; }
.sticker text { fill: var(--paper); font: 500 17px var(--f-mono); letter-spacing: 2.4px; text-transform: uppercase; }
.sticker-core { width: 40px; height: 40px; border-radius: 50%; background: var(--lime); color: var(--ink); display: grid; place-items: center; font-weight: 700; transition: transform .4s var(--ease); }
.sticker:hover .sticker-core { transform: rotate(-45deg) scale(1.1); }

/* ============ Band ============ */
.band { position: relative; margin: -40px 0 60px; height: 150px; overflow: hidden; z-index: 4; }
.band-under { position: absolute; left: -5%; right: -5%; top: 52px; height: 58px; background: var(--lime); transform: rotate(1.6deg); }
.band-track {
  position: absolute; left: -5%; right: -5%; top: 40px;
  background: var(--ink); color: var(--paper);
  transform: rotate(-2.4deg);
  display: flex; width: max-content;
  padding: 14px 0;
  animation: marquee 32s linear infinite;
}
.band-row { display: flex; align-items: center; gap: 36px; padding-right: 36px; font-family: var(--f-display); font-weight: 800; font-size: 40px; text-transform: uppercase; white-space: nowrap; }
.band-row b { color: var(--lime); font-size: 26px; }

/* ============ Shared section bits ============ */
section { padding-left: var(--gutter); padding-right: var(--gutter); }
.h2 {
  font-family: var(--f-display); font-weight: 900; text-transform: uppercase;
  font-size: clamp(52px, 7.5vw, 120px); line-height: .9; margin: 0;
}
.h2 em { color: var(--brand); }
.section-head { display: flex; justify-content: space-between; align-items: end; gap: 40px; margin-bottom: 56px; flex-wrap: wrap; }
.section-intro { max-width: 36ch; margin: 0; color: var(--muted); }

/* ============ Note ============ */
.note { display: grid; grid-template-columns: repeat(12, 1fr); column-gap: 20px; padding-top: 40px; padding-bottom: 140px; }
.note .label { grid-column: 1 / 4; }
.note-text {
  grid-column: 3 / 12; margin: 0 0 48px;
  font-size: clamp(30px, 3.6vw, 58px); line-height: 1.12; font-weight: 500; letter-spacing: -.02em;
}
.note-text em { color: var(--pink); }
.note-text mark { background: linear-gradient(transparent 55%, var(--lime) 55%, var(--lime) 92%, transparent 92%); color: inherit; padding: 0 .08em; }
.chip-inline { width: 1.6em; height: 1em; transform: rotate(-4deg); border-radius: 8px; top: -.04em; background: var(--pink); }
.note-side { grid-column: 8 / 12; color: var(--muted); }
.note-side .sign { font-family: var(--f-serif); font-style: italic; font-size: 22px; color: var(--ink); margin-top: 8px; }

/* ============ Work ============ */
.work { padding-top: 40px; padding-bottom: 140px; }
.heart { display: inline-grid; place-items: center; width: .8em; height: .8em; background: var(--pink); color: #fff; border-radius: 14px; font-size: .62em; vertical-align: .08em; transform: rotate(-8deg); }
.work-rail {
  display: flex; gap: 28px;
  overflow-x: auto; scroll-snap-type: x proximity;
  margin: 0 calc(var(--gutter) * -1);
  padding: 30px var(--gutter) 40px;
  cursor: grab; scrollbar-width: none;
}
.work-rail::-webkit-scrollbar { display: none; }
.work-rail.dragging { cursor: grabbing; scroll-snap-type: none; }
.case {
  flex: 0 0 clamp(260px, 28vw, 380px);
  scroll-snap-align: start;
  background: var(--white);
  padding: 12px 12px 20px;
  border-radius: 18px;
  transform: rotate(var(--tilt));
  box-shadow: 0 24px 40px -28px rgba(19,17,24,.5);
  transition: transform .5s var(--ease);
  user-select: none;
}
.case:hover { transform: rotate(0) translateY(-8px); }
.case-img { aspect-ratio: 4 / 5; border-radius: 10px; overflow: hidden; background: var(--bg); }
.case-img img { width: 100%; height: 100%; object-fit: cover; pointer-events: none; transition: transform .8s var(--ease); }
.case:hover .case-img img { transform: scale(1.05); }
.case-body { padding: 16px 6px 0; }
.case-body h3 { margin: 0; font-family: var(--f-serif); font-style: italic; font-weight: 600; font-size: 30px; line-height: 1.1; }
.case-body .mono { margin: 4px 0 10px; color: var(--muted); }
.case-body p:last-child { margin: 0; font-size: 15px; }

/* ============ Services: "Our arsenal" — editorial collage around a sword ============ */
.services {
  position: relative; overflow: hidden; isolation: isolate;
  background: var(--paper); color: var(--ink);
  padding-top: 110px; padding-bottom: 130px;
}
/* giant outlined word sitting behind everything */
.ars-bg {
  position: absolute; z-index: -2; left: 50%; top: 40px; transform: translateX(-50%);
  margin: 0; white-space: nowrap; pointer-events: none;
  font-family: var(--f-display); font-weight: 900; font-size: 30vw; line-height: .8;
  color: transparent; -webkit-text-stroke: 1.5px rgba(19,17,24,.08);
}
.ars-head { position: relative; text-align: center; max-width: 900px; margin: 0 auto 30px; }
.services .h2 { font-size: clamp(64px, 10vw, 180px); line-height: .84; }
.services .h2 em { color: var(--brand); }
.ars-intro { margin: 18px auto 0; max-width: 40ch; color: var(--muted); font-size: 18px; }

.arsenal {
  position: relative;
  display: grid; grid-template-columns: 1fr 240px 1fr; column-gap: 20px;
  grid-auto-rows: minmax(210px, auto);
  max-width: 1240px; margin: 0 auto;
}
/* the sword column */
.sword { grid-column: 2; grid-row: 1 / span 5; position: relative; display: flex; justify-content: center; pointer-events: none; }
.ars-spray { position: absolute; left: -45%; top: 4%; width: 190%; height: 94%; z-index: -1; opacity: .9; overflow: visible; }
.sword-svg { position: relative; height: 100%; width: auto; max-width: none; overflow: visible; }
.sword-drawn .engrave { font-family: var(--f-serif); font-style: italic; font-size: 17px; letter-spacing: 1px; fill: var(--ink); }

/* the five service cards, alternating sides */
.weapon {
  position: relative; align-self: center; max-width: 470px;
  background: var(--c); color: var(--ink);
  padding: 30px 30px 26px; border-radius: 6px;
  transform: rotate(var(--r));
  box-shadow: 0 22px 40px -26px rgba(19,17,24,.55);
  transition: transform .45s var(--ease), box-shadow .45s var(--ease);
}
.weapon.reveal { opacity: 0; translate: 0 30px; transition: opacity .9s var(--ease), translate .9s var(--ease), transform .45s var(--ease), box-shadow .45s var(--ease); }
.weapon.reveal.in { opacity: 1; translate: 0 0; }
.weapon:hover { transform: rotate(0deg) scale(1.02); box-shadow: 0 30px 50px -24px rgba(19,17,24,.6); z-index: 2; }
.weapon:nth-of-type(odd)  { grid-column: 1; justify-self: end; }
.weapon:nth-of-type(even) { grid-column: 3; justify-self: start; }
.weapon:nth-of-type(1) { grid-row: 1; }
.weapon:nth-of-type(2) { grid-row: 2; }
.weapon:nth-of-type(3) { grid-row: 3; }
.weapon:nth-of-type(4) { grid-row: 4; }
.weapon:nth-of-type(5) { grid-row: 5; }

/* pinned string from each card to the blade */
.weapon::before {
  content: ""; position: absolute; top: 50%; width: 92px; height: 0;
  border-top: 2px dashed var(--ink);
}
.weapon::after {
  content: ""; position: absolute; top: 50%; width: 14px; height: 14px; margin-top: -7px;
  border-radius: 50%; background: var(--pink); border: 2.5px solid var(--ink);
}
.weapon:nth-of-type(odd)::before  { left: 100%; }
.weapon:nth-of-type(odd)::after   { left: calc(100% + 88px); }
.weapon:nth-of-type(even)::before { right: 100%; }
.weapon:nth-of-type(even)::after  { right: calc(100% + 88px); }

.weapon .tape { position: absolute; top: -13px; left: 50%; width: 110px; height: 28px; transform: translateX(-50%) rotate(-4deg); background: color-mix(in srgb, var(--white) 70%, transparent); box-shadow: 0 2px 6px rgba(0,0,0,.08); }
.w-thumb {
  position: absolute; top: -34px; right: -26px; width: 104px; aspect-ratio: 4 / 5; object-fit: cover;
  border: 6px solid var(--white); border-bottom-width: 20px; background: var(--lilac);
  transform: rotate(7deg); box-shadow: 0 14px 24px -14px rgba(19,17,24,.6);
}
.weapon:nth-of-type(even) .w-thumb { right: auto; left: -26px; transform: rotate(-7deg); }
.weapon:nth-of-type(even) { padding-left: 96px; }
.weapon:nth-of-type(odd)  { padding-right: 96px; }

.w-tag { display: inline-block; background: var(--ink); color: var(--paper); padding: 3px 10px; border-radius: 999px; }
.weapon h3 {
  margin: 12px 0 10px;
  font-family: var(--f-display); font-weight: 900; text-transform: uppercase;
  font-size: clamp(40px, 4.2vw, 70px); line-height: .9;
}
.weapon h3 em { color: var(--brand); }
.weapon p { margin: 0 0 16px; font-size: 16px; max-width: 36ch; }
.chips { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 7px; }
.chips li { font-family: var(--f-mono); font-size: 12px; text-transform: lowercase; padding: 5px 11px; border-radius: 999px; border: 1.5px solid var(--ink); background: color-mix(in srgb, var(--white) 35%, transparent); }

/* violet card: light text */
.weapon-dark { color: #fff; }
.weapon-dark h3 em { color: var(--lime); }
.weapon-dark .w-tag { background: var(--lime); color: var(--ink); }
.weapon-dark .chips li { border-color: rgba(255,255,255,.7); background: transparent; }
.weapon-dark .tape { background: color-mix(in srgb, var(--lime) 80%, transparent); }
.weapon:nth-of-type(2) .tape { background: color-mix(in srgb, var(--lime) 80%, transparent); }

.ars-foot { position: relative; text-align: center; margin-top: 80px; }

@media (max-width: 900px) {
  .ars-bg { font-size: 40vw; }
  .arsenal { grid-template-columns: 64px 1fr; column-gap: 14px; grid-auto-rows: auto; row-gap: 48px; }
  .sword { grid-column: 1; grid-row: 1 / span 5; align-items: flex-start; }
  .sword-svg { position: sticky; top: 90px; height: min(72vh, 560px); }
  .ars-spray { inset: 0 -60%; width: 220%; }
  .weapon:nth-of-type(n) { grid-column: 2; justify-self: stretch; max-width: none; padding: 30px 22px 22px; }
  .weapon:nth-of-type(n)::before { left: auto; right: 100%; width: 14px; }
  .weapon:nth-of-type(n)::after { display: none; }
  .w-thumb, .weapon:nth-of-type(even) .w-thumb { width: 74px; top: -26px; right: -8px; left: auto; transform: rotate(6deg); }
}
@media (prefers-reduced-motion: reduce) { .weapon.reveal { opacity: 1; translate: none; } }
/* keep the tilt through the shared .reveal transform rules */
.weapon.reveal, .weapon.reveal.in { transform: rotate(var(--r)); }
.weapon.reveal.in:hover { transform: rotate(0deg) scale(1.02); }

/* ============ Channels: Plato made of feeds (Matisse-style silhouette mosaic) ============ */
.channels {
  position: relative;
  display: grid; grid-template-columns: 1fr minmax(320px, 520px) 1fr; gap: 48px; align-items: center;
  padding-top: 150px; padding-bottom: 150px;
}
.ch-corner { position: absolute; margin: 0; color: var(--muted); }
.ch-tl { top: 90px; left: var(--gutter); }
.ch-tl::before, .ch-br::after { content: ""; display: block; width: 34px; height: 3px; background: var(--ink); margin: 8px 0; }
.ch-br { bottom: 80px; right: var(--gutter); text-align: right; }
.ch-br::after { margin-left: auto; }
.ch-left .h2 { font-size: clamp(56px, 6.4vw, 112px); }
.ch-left .h2 em { color: var(--brand); }
.ch-left .section-intro { margin-top: 24px; }

/* the silhouette: a grid of feed tiles, masked to Alexander's outline */
.feedhead { position: relative; margin: 0; aspect-ratio: 400 / 624; }
.ft { position: relative; overflow: hidden; background: var(--lilac); }
.ft-img img { width: 100%; height: 100%; object-fit: cover; filter: saturate(1.25) contrast(1.05); transition: transform .6s var(--ease); }
.feedhead:hover .ft-img img { transform: scale(1.12); }
.ft-post {
  display: grid; place-items: center; text-align: center; padding: 4px;
  font-family: var(--f-mono); font-size: clamp(10px, .85vw, 13px); line-height: 1.1; font-weight: 500;
}
.ft-pink  { background: var(--pink);  color: var(--ink); }
.ft-lime  { background: var(--lime);  color: var(--ink); }
.ft-brand { background: var(--brand); color: #fff; }
.ft-ink   { background: var(--ink);   color: var(--paper); }
.ft-lilac { background: var(--lilac); color: var(--ink); }
.ft-white { background: var(--white); color: var(--ink); }
/* the real marble face shows through the middle cells */

.ch-right { align-self: center; }
.ch-title { margin: 0 0 18px; font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: clamp(34px, 3vw, 52px); line-height: 1; }
.ch-title .ul { box-shadow: inset 0 -.22em 0 var(--lime); }
.channels .channel-list { margin: 0; border-top: 2px solid var(--ink); }
.channels .channel-list li { font-size: clamp(22px, 1.9vw, 30px); padding: 10px 0; border-bottom: 1px solid rgba(19,17,24,.2); }

@media (max-width: 1100px) {
  .channels { grid-template-columns: 1fr 1fr; padding-top: 120px; }
  .ch-left { grid-column: 1 / -1; }
  .feedhead { max-width: 420px; justify-self: center; width: 100%; }
}
@media (max-width: 700px) {
  .channels { grid-template-columns: 1fr; }
  .feedhead { max-width: 320px; }
  .ch-br { display: none; }
}
@media (prefers-reduced-motion: reduce) { .feedhead .ft { opacity: 1; transform: none; } }

/* ============ Process ============ */
.process { padding-top: 40px; padding-bottom: 140px; }
.squiggle { width: 160px; color: var(--pink); }
.steps { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.steps li { position: relative; padding: 28px 24px 24px; border-radius: 20px; background: var(--white); display: flex; flex-direction: column; gap: 8px; }
.steps li:nth-child(2) { margin-top: 40px; background: var(--lilac); }
.steps li:nth-child(3) { margin-top: 80px; }
.steps li:nth-child(4) { margin-top: 120px; background: var(--lime); }
.step-n { font-family: var(--f-serif); font-style: italic; font-size: 64px; line-height: .8; color: var(--brand); }
.steps h3 { margin: 6px 0 0; font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: 38px; line-height: 1; }
.steps p { margin: 0; font-size: 15.5px; flex: 1; }
.steps .mono { color: var(--muted); }

/* ============ Quote ============ */
.quote { padding-bottom: 160px; }
.quote-fig { margin: 0 auto; max-width: 1100px; display: grid; grid-template-columns: 300px 1fr; gap: 56px; align-items: center; }
.quote-photo { position: relative; transform: rotate(-4deg); background: var(--white); padding: 10px 10px 40px; box-shadow: 0 24px 40px -26px rgba(0,0,0,.5); }
.quote-photo img { aspect-ratio: 1; object-fit: cover; width: 100%; filter: grayscale(1); background: #ccc; }
.tape-2 { top: -14px; left: 50%; transform: translateX(-50%) rotate(4deg); background: color-mix(in srgb, var(--pink) 70%, transparent); }
blockquote { margin: 0; }
blockquote p { font-family: var(--f-serif); font-style: italic; font-size: clamp(28px, 3.2vw, 48px); line-height: 1.15; margin: 0 0 20px; letter-spacing: -.01em; }
blockquote footer { color: var(--muted); }

/* ============ CTA ============ */
.cta {
  position: relative; isolation: isolate; overflow: hidden;
  background: var(--ink); color: var(--paper);
  padding-top: 120px; padding-bottom: 120px;
  border-radius: 40px 40px 0 0;
}
.cta .label { color: rgba(241,239,244,.6); }
.spray-cta { inset: 18% -5% auto -5%; width: 110%; height: 70%; opacity: .85; }
.cta-title { font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: clamp(64px, 12vw, 210px); line-height: .84; margin: 0 0 56px; }
.cta-title em { color: var(--lime); }
.cta-row { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: end; gap: 32px; }
.cta-row p { max-width: 38ch; margin: 0; color: rgba(241,239,244,.75); }
.cta-mail {
  font-family: var(--f-serif); font-style: italic; font-size: clamp(26px, 3.4vw, 52px);
  text-decoration: none; border-bottom: 2px solid var(--pink); padding-bottom: 4px;
  overflow-wrap: anywhere;
  transition: color .3s;
}
.cta-mail:hover { color: var(--lime); }

/* ============ Footer ============ */
.footer { background: var(--ink); color: var(--paper); padding: 40px var(--gutter) 24px; border-top: 1px solid rgba(241,239,244,.15); }
.footer-cols { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; }
.footer-cols .label { color: rgba(241,239,244,.5); margin-bottom: 8px; }
.footer-cols p { margin: 0; font-size: 15px; }
.footer-cols a { text-decoration: none; }
.footer-cols a:hover { color: var(--lime); }
.footer-word { display: flex; color: var(--paper); font-size: 15vw; margin: 48px 0 24px; white-space: nowrap; }
.footer-word .logo-one { background: var(--lime); color: var(--ink); }
.footer-base { display: flex; justify-content: space-between; color: rgba(241,239,244,.55); }
.footer-base a { text-decoration: none; }

/* ============ Motion ============ */
.reveal { opacity: 0; transform: translateY(28px); transition: opacity .9s var(--ease), transform .9s var(--ease); }
.reveal.in { opacity: 1; transform: none; }

.hero-title .line { animation: rise 1s var(--ease) both; }
.hero-title .line:nth-child(2) { animation-delay: .1s; }
.hero-title .line:nth-child(3) { animation-delay: .2s; }
.portrait { animation: drop 1.1s .25s var(--ease) both; }

@keyframes rise { from { opacity: 0; transform: translateY(40px); } }
@keyframes drop { from { opacity: 0; transform: translateY(-30px) rotate(4deg); } }
@keyframes spin { to { transform: rotate(360deg); } }
@keyframes marquee { to { transform: rotate(-2.4deg) translateX(-50%); } }
@keyframes twinkle { 50% { transform: scale(.7) rotate(45deg); } }
.band-track { transform: rotate(-2.4deg) translateX(0); }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
  html { scroll-behavior: auto; }
}

/* ============ Responsive ============ */
@media (max-width: 1024px) {
  .hero-title { grid-column: 1 / -1; }
  .portrait { grid-column: 6 / 13; grid-row: 3; margin-top: 32px; }
  .hero-foot { grid-column: 1 / 6; grid-row: 3; align-self: center; }
  .sticker { right: auto; left: var(--gutter); bottom: 30px; width: 108px; height: 108px; }
  .steps { grid-template-columns: 1fr 1fr; }
  .steps li:nth-child(n) { margin-top: 0; }
  .note-text { grid-column: 1 / -1; }
  .note-side { grid-column: 4 / -1; }
}
@media (max-width: 760px) {
  body { font-size: 16px; }
  .nav-links, .nav-cta { display: none; }
  .menu-btn { display: inline-block; }
  .hero { padding-bottom: 170px; }
  .hero-meta span:nth-child(3) { display: none; }
  .hero-title { font-size: clamp(54px, 17vw, 110px); }
  .portrait { grid-column: 2 / -1; }
  .hero-foot { grid-column: 1 / -1; grid-row: 4; }
  .sticker { bottom: 36px; left: auto; right: var(--gutter); }
  .band { height: 110px; margin-top: -20px; }
  .band-row { font-size: 28px; }
  .band-track { top: 28px; padding: 10px 0; }
  .band-under { top: 38px; height: 44px; }
  .note .label, .note-side { grid-column: 1 / -1; }
  .steps { grid-template-columns: 1fr; }
  .quote-fig { grid-template-columns: 1fr; gap: 40px; }
  .quote-photo { max-width: 240px; }
  .footer-cols { grid-template-columns: 1fr 1fr; }
  .services, .cta { border-radius: 28px 28px 0 0; }
  .services .h2 { font-size: 18vw; }
}
@media (max-width: 560px) {
  .hero-title { font-size: 16.5vw; }
  .hero-title .line { white-space: normal; }
  .chip { width: 1em; height: .7em; border-radius: 8px; }
  .chip-b { width: 1.1em; }
}
@media (max-width: 760px) { .portrait figcaption { display: none; } }

/* ============ Logo colour cycle ============ */
@property --brand { syntax: "<color>"; inherits: true; initial-value: #5C25F0; }
:root { transition: --brand .6s var(--ease); }
.logo-one { cursor: pointer; }
.logo-one.pop { animation: pop .45s var(--ease); }
@keyframes pop { 40% { transform: scale(1.12) rotate(-3deg); } }

/* ============ Hero cut-out (Alexander head, transparent PNG) ============ */
.portrait-cutout .portrait-bw, .portrait-cutout .portrait-color { background: transparent; }
.portrait-cutout .portrait-bw { clip-path: none; overflow: visible; }
.portrait-cutout img { object-fit: contain; object-position: 50% 50%; }
.portrait-cutout .portrait-bw img { filter: grayscale(1) contrast(1.15) drop-shadow(0 30px 40px rgba(19,17,24,.35)); }
.portrait-cutout .portrait-color { clip-path: polygon(52% 10%, 92% 46%, 50% 90%, 10% 50%); background: var(--brand); }
.portrait-cutout .portrait-color img { filter: grayscale(1) contrast(1.2) brightness(1.1); mix-blend-mode: luminosity; }
.portrait-cutout .tape-1 { display: none; }
.footer-base { flex-wrap: wrap; gap: 8px 24px; }

/* ============ Hero headline: "Conquer the feed." ============ */
/* text keeps a clean column on the left; collage (spray + bust) lives on the right */
.hero .spray-stroke { inset: 2% -2% auto 46%; width: 56%; height: 92%; }
.hero-title { grid-column: 1 / 8; font-size: clamp(72px, 10.5vw, 196px); line-height: .84; }
.hero-title .line-kicker {
  font-family: var(--f-serif); font-style: italic; font-weight: 600; text-transform: none;
  font-size: .2em; line-height: 1.1; letter-spacing: 0; margin: 0 0 .3em .04em; color: var(--ink);
}
.hero-title em { font-size: .95em; letter-spacing: -.02em; }
.hero-title .chip-a { width: .9em; height: .56em; margin: 0 .06em 0 .02em; top: -.1em; }
.hero-title .dot { color: var(--pink); }
@media (min-width: 1025px) { .portrait { grid-column: 8 / 13; } }
@media (max-width: 1024px) {
  .hero-title { grid-column: 1 / -1; }
  .hero .spray-stroke { inset: 30% -10% auto 20%; width: 90%; height: 70%; }
}
@media (max-width: 560px) { .hero-title { font-size: 19vw; } .hero-title .line-kicker { font-size: .26em; } }

/* rule sits on the nav bar itself (moves with the sticky nav) instead of above the hero meta row */
.nav::after { content: ""; position: absolute; left: var(--gutter); right: var(--gutter); bottom: 0; height: 1.5px; background: var(--ink); }
.hero-meta { border-top: 0; padding-top: 0; }
.hero { padding-top: 14px; }

/* ============ Hero badges ============ */
.burst { position: absolute; right: -2%; top: 4%; width: 118px; height: 118px; display: grid; place-items: center; z-index: 3; transform: rotate(12deg); }
.burst svg { position: absolute; inset: 0; width: 100%; height: 100%; fill: var(--lime); animation: spin 22s linear infinite; }
.burst span { position: relative; font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: 19px; line-height: .9; text-align: center; color: var(--ink); }
.portrait figcaption.museum-tag {
  left: auto; right: -2%; bottom: 2%;
  width: 236px; padding: 12px 14px 14px;
  background: var(--white); color: var(--ink);
  border-radius: 4px; transform: rotate(-3deg);
  box-shadow: 0 14px 30px -16px rgba(19,17,24,.45);
  display: grid; gap: 4px; z-index: 3;
}
.museum-tag::before { content: ""; position: absolute; top: -6px; left: 50%; width: 12px; height: 12px; border-radius: 50%; background: var(--brand); transform: translateX(-50%); box-shadow: 0 2px 3px rgba(0,0,0,.25); }
.museum-tag .mono { color: var(--muted); font-size: 11px; }
.museum-tag strong { font-family: var(--f-serif); font-style: italic; font-weight: 600; font-size: 19px; line-height: 1.1; }
.museum-tag span:last-child { font-size: 13px; line-height: 1.35; color: var(--muted); }
@media (max-width: 760px) { .portrait figcaption.museum-tag { display: grid; width: 180px; right: 0; bottom: -10%; } .burst { width: 92px; height: 92px; } .burst span { font-size: 15px; } }
.burst { width: 132px; height: 132px; }
.burst span { font-size: 16px; line-height: .92; }
@media (max-width: 760px) { .burst { width: 104px; height: 104px; } .burst span { font-size: 13px; } }

/* ============ Hero headline: echo stack ============ */
.collage-title { font-size: clamp(60px, 8.6vw, 160px); line-height: 1; }
.collage-title .line { white-space: nowrap; animation: none; }
@keyframes draw { to { stroke-dashoffset: 0; } }
@media (max-width: 560px) { .collage-title { font-size: 15vw; } }
/* ============ Headline variants (temporary A/B/C/D switcher) ============ */
.collage-title .v .line { display: block; }
.v-c { font-family: var(--f-display); font-weight: 900; text-transform: uppercase; }

/* C — echo stack (like a scroll blur) */
.c-kicker { font-family: var(--f-serif); font-style: italic; font-weight: 600; text-transform: none; font-size: .26em; margin-bottom: .2em; }
.c-echo, .c-solid { font-size: 1.15em; line-height: .74; }
.c-echo { color: transparent; -webkit-text-stroke: 1.5px var(--ink); }
.c-echo-1 { opacity: .25; animation: echo 1s .1s var(--ease) both; }
.c-echo-2 { opacity: .55; animation: echo 1s .2s var(--ease) both; }
.c-solid { animation: echo 1s .3s var(--ease) both; }
@keyframes echo { from { opacity: 0; transform: translateY(-.3em); } }
.c-feed { display: flex; align-items: center; gap: .2em; margin-top: .14em; }
.c-the { font-family: var(--f-serif); font-style: italic; font-weight: 600; text-transform: none; font-size: .5em; }
.c-tape { background: var(--pink); color: var(--ink); padding: 0 .2em; font-size: .9em; line-height: .95; transform: rotate(-2deg); clip-path: polygon(0 6%, 4% 0, 96% 3%, 100% 0, 99% 94%, 95% 100%, 5% 96%, 0 100%); }

/* C: keep the kicker clear of the outlined echoes */
.c-kicker {
  position: relative; z-index: 2; display: inline-block !important;
  font-size: .3em; line-height: 1.1; color: var(--paper);
  background: var(--ink); padding: .12em .55em .2em; border-radius: 999px;
  margin-bottom: .55em; transform: rotate(-2deg);
}
/* C (v2): kicker set in the display face, same width as CONQUER, in brand colour */
.c-kicker {
  display: block !important; transform: none; background: none; border-radius: 0; padding: 0;
  font-family: var(--f-display); font-style: normal; font-weight: 900; text-transform: uppercase;
  font-size: .5em; line-height: .9; letter-spacing: .015em; color: var(--brand);
  margin-bottom: .14em;
}
.c-kicker { font-size: .54em; margin-bottom: .2em; }
.hero { overflow-x: clip; }
@media (max-width: 760px) { .portrait figcaption.museum-tag { width: 200px; bottom: -14%; right: -2%; } .museum-tag strong { font-size: 17px; } }
@media (min-width: 1025px) { .portrait { margin-top: -64px; } }

.btn-lime { background: var(--lime); color: var(--ink); box-shadow: 4px 4px 0 var(--paper); }
.btn-lime:hover { transform: translate(-2px, -2px); box-shadow: 6px 6px 0 var(--paper); }

/* ---- arsenal: extra collage details ---- */
/* halftone print texture over each card's colour */
.weapon { background: radial-gradient(rgba(19,17,24,.09) 1.1px, transparent 1.5px) 0 0 / 7px 7px, var(--c); border-radius: 4px 4px 0 0; }
.weapon-dark { background: radial-gradient(rgba(255,255,255,.12) 1.1px, transparent 1.5px) 0 0 / 7px 7px, var(--c); }
/* ripped bottom edge */
.weapon .torn {
  position: absolute; left: 0; right: 0; bottom: -11px; height: 12px; background: inherit;
  clip-path: polygon(0 0, 100% 0, 100% 40%, 96% 90%, 92% 30%, 87% 100%, 83% 45%, 78% 85%, 73% 20%, 68% 95%, 63% 40%, 58% 80%, 53% 25%, 48% 100%, 43% 35%, 38% 85%, 33% 20%, 28% 90%, 23% 45%, 18% 100%, 13% 30%, 8% 80%, 4% 35%, 0 70%);
}
/* rubber stamp */
.ars-stamp {
  position: absolute; right: -2%; top: -30px; width: 150px; color: var(--brand);
  transform: rotate(-14deg); opacity: 1; mix-blend-mode: multiply;
  filter: url(#spray-lite);
}
.ars-stamp text { fill: currentColor; font-family: var(--f-mono); font-weight: 500; font-size: 15px; letter-spacing: 2px; }
.ars-stamp .stamp-mid { font-family: var(--f-display); font-weight: 900; font-size: 26px; letter-spacing: 1px; }
/* handwritten note + doodled arrow */
.ars-note {
  position: relative; display: inline-block; margin: 0 0 6px -160px;
  font-family: var(--f-serif); font-style: italic; font-size: 24px; color: var(--ink); transform: rotate(-4deg);
}
.ars-note svg { position: absolute; right: -96px; top: 6px; width: 96px; color: var(--pink); }
.ars-foot .btn { display: flex; width: max-content; margin: 0 auto; }
@media (max-width: 900px) {
  .ars-stamp { width: 104px; right: -4px; top: -60px; }
  .ars-note { margin-left: 0; font-size: 20px; }
  .ars-note svg { display: none; }
  .sword-svg { max-width: 100%; }
}

/* ============ Proof: trust numbers as collage stickers ============ */
.proof { padding-top: 40px; padding-bottom: 130px; }
.proof-head { display: flex; justify-content: space-between; align-items: end; gap: 24px; flex-wrap: wrap; margin-bottom: 48px; }
.proof .h2 em { color: var(--brand); }
.proof-note { margin: 0; font-family: var(--f-serif); font-style: italic; font-size: 22px; transform: rotate(-2deg); }
.stats { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(6, 1fr); gap: 20px; }
.stat {
  position: relative; display: flex; flex-direction: column; gap: 6px;
  padding: 26px 22px 30px; border-radius: 4px;
  background: radial-gradient(rgba(19,17,24,.09) 1.1px, transparent 1.5px) 0 0 / 7px 7px, var(--c);
  box-shadow: 0 22px 36px -24px rgba(19,17,24,.55);
}
.stat.reveal, .stat.reveal.in { transform: rotate(var(--r)); }
.stat.reveal { opacity: 0; translate: 0 30px; transition: opacity .8s var(--ease), translate .8s var(--ease), transform .4s var(--ease); }
.stat.reveal.in { opacity: 1; translate: 0 0; }
.stat:nth-child(2) { transition-delay: .08s; } .stat:nth-child(3) { transition-delay: .16s; }
.stat:nth-child(4) { transition-delay: .24s; } .stat:nth-child(5) { transition-delay: .32s; } .stat:nth-child(6) { transition-delay: .4s; }
.stat.reveal.in:hover { transform: rotate(0) scale(1.04); }
.stat::before { content: ""; position: absolute; top: -12px; left: 50%; width: 80px; height: 24px; transform: translateX(-50%) rotate(-4deg); background: color-mix(in srgb, var(--white) 70%, transparent); box-shadow: 0 2px 6px rgba(0,0,0,.08); }
.stat-num { font-family: var(--f-display); font-weight: 900; font-size: clamp(54px, 5.4vw, 92px); line-height: .9; white-space: nowrap; }
.stat-suf { font-family: var(--f-display); font-weight: 900; font-size: .7em; color: var(--brand); margin-left: .04em; vertical-align: .32em; }
.stat-label { font-family: var(--f-display); font-weight: 800; text-transform: uppercase; font-size: 22px; line-height: 1; }
.stat-sub { color: rgba(19,17,24,.7); line-height: 1.4; }
.stat-dark { color: #fff; background: radial-gradient(rgba(255,255,255,.12) 1.1px, transparent 1.5px) 0 0 / 7px 7px, var(--c); }
.stat-dark .stat-suf { color: var(--lime); }
.stat-dark .stat-sub { color: rgba(255,255,255,.8); }
.stat:nth-child(3) .stat-suf { color: var(--ink); }
.stat:first-child { color: var(--paper); background: radial-gradient(rgba(255,255,255,.1) 1.1px, transparent 1.5px) 0 0 / 7px 7px, var(--ink); }
.stat:first-child .stat-suf { color: var(--lime); }
.stat:first-child .stat-sub { color: rgba(241,239,244,.75); }
@media (max-width: 1280px) { .stats { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 640px) { .stats { grid-template-columns: 1fr 1fr; gap: 26px 14px; } .stat-label { font-size: 18px; } }
@media (prefers-reduced-motion: reduce) { .stat.reveal { opacity: 1; translate: none; } }
/* platform list next to the mosaic */
.channels .channel-list { list-style: none; padding: 0; }
.channels .channel-list li {
  display: flex; justify-content: space-between; align-items: baseline; gap: 16px;
  font-family: var(--f-display); font-weight: 800; text-transform: uppercase; line-height: 1;
  transition: padding .4s var(--ease), background .3s;
}
.channels .channel-list li .mono { color: var(--muted); font-weight: 400; text-transform: lowercase; }
.channels .channel-list li:hover { padding-left: 12px; background: var(--lime); }
@media (min-width: 1101px) { .channels { grid-template-columns: 1fr minmax(360px, 600px) 1fr; } }

/* feed silhouette drawn in SVG (mask cut from the model photo) */
.feedhead { aspect-ratio: 4 / 5; }
.fh-svg { display: block; width: 100%; height: 100%; overflow: visible; }
.fh-svg text { font-family: var(--f-mono); font-size: 22px; font-weight: 500; }

/* ============ Studio note: magazine pull-quote ============ */
.note-quote { grid-column: 2 / 13; position: relative; margin: 0 0 56px; }
.nq-mark {
  position: absolute; left: -.08em; top: -.38em; z-index: -1;
  font-family: var(--f-serif); font-style: italic; font-weight: 800; font-size: clamp(180px, 22vw, 360px); line-height: 1;
  color: var(--lime);
}
.nq-small { margin: 0 0 .2em; font-family: var(--f-display); font-weight: 800; text-transform: uppercase; letter-spacing: .02em; font-size: clamp(26px, 2.6vw, 42px); color: var(--muted); padding-left: .1em; }
.nq-big { margin: 0; font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: clamp(56px, 8.4vw, 150px); line-height: .9; }
.nq-big em { color: var(--pink); text-transform: none; }
.nq-big mark { background: none; color: var(--ink); box-shadow: inset 0 -.22em 0 var(--lime); padding: 0; }
.nq-big .chip-inline { width: 1.3em; height: .8em; vertical-align: .05em; }
.note-side { font-size: 19px; }
.note-side .sign { font-size: 24px; }
@media (max-width: 1024px) { .note-quote { grid-column: 1 / -1; } }
.note-quote p { font-style: normal; letter-spacing: 0; }
.note-quote .nq-big em { font-style: italic; }
.note-quote { margin-top: 40px; }
.nq-mark { left: -.02em; top: -.5em; opacity: .9; }

/* ============ Contact: buttons + modal form ============ */
.cta-actions { display: flex; flex-wrap: wrap; gap: 14px; }
.cta-btn {
  display: inline-flex; align-items: center; gap: .7em; cursor: pointer;
  font: 600 13px var(--f-mono); letter-spacing: .22em; text-transform: uppercase;
  padding: 20px 34px; border-radius: 999px;
  background: transparent; color: var(--paper); border: 1.5px solid rgba(241,239,244,.55);
  transition: background .25s, color .25s, border-color .25s, transform .3s var(--ease);
}
.cta-btn:hover { border-color: var(--lime); color: var(--lime); transform: translateY(-2px); }
.cta-btn-solid { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.cta-btn-solid:hover { background: var(--lime); color: var(--ink); border-color: var(--lime); }
.cta-direct { list-style: none; margin: 56px 0 0; padding: 26px 0 0; border-top: 1px solid rgba(241,239,244,.18); display: flex; flex-wrap: wrap; gap: 18px 64px; }
.cta-direct li { display: grid; gap: 4px; }
.cta-direct .mono { color: rgba(241,239,244,.5); }
.cta-direct a { color: var(--paper); text-decoration: none; font-size: 18px; }
.cta-direct a:hover { color: var(--lime); }

.form-modal { width: min(1080px, calc(100vw - 32px)); max-height: calc(100vh - 32px); padding: 0; border: 0; border-radius: 28px; background: var(--paper); color: var(--ink); box-shadow: 0 40px 120px -20px rgba(0,0,0,.6); }
.form-modal::backdrop { background: rgba(19,17,24,.72); backdrop-filter: blur(6px); }
.form-modal[open] { animation: fmIn .45s var(--ease); }
@keyframes fmIn { from { opacity: 0; transform: translateY(24px) scale(.98); } }
.fm-inner { display: grid; grid-template-columns: 0.85fr 1.15fr; min-height: 560px; }
.fm-side { position: relative; overflow: hidden; background: var(--ink); color: var(--paper); padding: 48px 40px; display: flex; flex-direction: column; }
.fm-side::after { content: ""; position: absolute; right: -80px; bottom: -80px; width: 260px; height: 260px; border-radius: 50%; background: var(--brand); filter: blur(10px); opacity: .9; }
.fm-side .mono { color: rgba(241,239,244,.55); margin: 0 0 14px; }
.fm-title { margin: 0 0 18px; font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: clamp(56px, 6vw, 92px); line-height: .86; }
.fm-title em { color: var(--lime); }
.fm-sub { margin: 0 0 auto; color: rgba(241,239,244,.75); max-width: 34ch; }
.fm-contact { position: relative; z-index: 1; list-style: none; padding: 0; margin: 36px 0 0; display: grid; gap: 14px; }
.fm-contact li { display: grid; gap: 2px; }
.fm-contact .mono { margin: 0; }
.fm-contact a { color: var(--paper); text-decoration: none; }
.fm-contact a:hover { color: var(--lime); }
.fm-form { position: relative; padding: 48px 44px 36px; display: grid; gap: 18px; overflow-y: auto; max-height: calc(100vh - 32px); }
.fm-close { position: absolute; top: 16px; right: 18px; width: 42px; height: 42px; border-radius: 50%; border: 1.5px solid var(--ink); background: transparent; font-size: 24px; line-height: 1; cursor: pointer; transition: background .2s, transform .3s var(--ease); }
.fm-close:hover { background: var(--lime); transform: rotate(90deg); }
.fm-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.field { display: grid; gap: 8px; margin: 0; padding: 0; border: 0; min-width: 0; }
.field > span, .field legend { font: 500 12px var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); padding: 0; margin-bottom: 8px; }
.field input, .field textarea {
  font: 400 16px var(--f-body); color: var(--ink);
  background: var(--white); border: 1.5px solid rgba(19,17,24,.16); border-radius: 12px; padding: 14px 16px;
  transition: border-color .2s, box-shadow .2s; resize: vertical;
}
.field input:focus, .field textarea:focus { outline: none; border-color: var(--brand); box-shadow: 0 0 0 4px color-mix(in srgb, var(--brand) 18%, transparent); }
.chip-group { display: flex; flex-wrap: wrap; gap: 8px; }
.chip-opt { position: relative; cursor: pointer; }
.chip-opt input { position: absolute; opacity: 0; inset: 0; cursor: pointer; }
.chip-opt span { display: inline-block; padding: 9px 16px; border-radius: 999px; border: 1.5px solid rgba(19,17,24,.2); background: var(--white); font-size: 14px; transition: background .2s, border-color .2s, color .2s; }
.chip-opt:hover span { border-color: var(--ink); }
.chip-opt input:checked + span { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.chip-opt input:focus-visible + span { outline: 3px solid var(--brand); outline-offset: 2px; }
.form-modal .fm-send { justify-self: start; color: var(--paper); background: var(--ink); border-color: var(--ink); }
.form-modal .fm-send:hover { background: var(--brand); border-color: var(--brand); color: #fff; }
.fm-note { margin: -6px 0 0; color: var(--muted); }
.fm-error { margin: 0; color: #C42A2A; font-size: 14px; }
.form-modal.is-quote .fm-budget legend::after { content: " *"; }

/* smaller footer wordmark */
.footer-word { font-size: clamp(56px, 7vw, 120px); margin: 56px 0 28px; }

@media (max-width: 800px) {
  .fm-inner { grid-template-columns: 1fr; }
  .fm-side { padding: 36px 24px 28px; }
  .fm-side::after { width: 160px; height: 160px; }
  .fm-contact { display: none; }
  .fm-form { padding: 28px 22px; max-height: none; overflow: visible; }
  .form-modal { overflow-y: auto; }
  .fm-row { grid-template-columns: 1fr; }
  .cta-btn { padding: 16px 24px; letter-spacing: .16em; }
}
.form-modal p, .form-modal li, .form-modal a { font-family: var(--f-body); font-style: normal; }
.form-modal .mono { font-family: var(--f-mono); }
.fm-sub { font-size: 17px; line-height: 1.55; }
.fm-contact li:last-child { display: block; }
.fm-contact li:last-child .mono { display: block; margin-bottom: 2px; }

.fm-honey { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
.fm-send:disabled { opacity: .6; cursor: wait; }
.fm-error a { color: inherit; }
.fm-done { display: none; padding: 64px 48px; flex-direction: column; justify-content: center; gap: 14px; }
.fm-done .mono { color: var(--muted); margin: 0; }
.fm-done h3 { margin: 0; font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: clamp(56px, 6vw, 96px); line-height: .86; }
.fm-done h3 em { color: var(--brand); }
.fm-done p:not(.mono) { margin: 0 0 12px; font-size: 18px; max-width: 34ch; }
.form-modal .fm-done-close { justify-self: start; align-self: flex-start; color: var(--ink); border-color: var(--ink); }
.form-modal.is-sent .fm-form { display: none; }
.form-modal.is-sent .fm-done { display: flex; }

/* ============ Frosted top bar: heavy blur that fades out below the bar ============ */
.nav { isolation: isolate; }
.nav::before {
  content: ""; position: absolute; left: 0; right: 0; top: 0; bottom: -36px; z-index: -1;
  background: color-mix(in srgb, var(--paper) 55%, transparent);
  -webkit-backdrop-filter: blur(22px) saturate(1.2); backdrop-filter: blur(22px) saturate(1.2);
  -webkit-mask-image: linear-gradient(to bottom, #000 0%, #000 62%, transparent 100%);
          mask-image: linear-gradient(to bottom, #000 0%, #000 62%, transparent 100%);
  pointer-events: none;
}

/* Alexander's diamond stays black regardless of the logo colour cycle */
/* face inside the diamond is the normal statue; only the frame lines + handles sit on top */
.portrait-cutout .portrait-color { display: none; }
.portrait .frame polygon { stroke: var(--ink); }
.portrait .handle { border-color: var(--ink); }

/* ============ Mobile polish ============ */
@media (max-width: 700px) {
  .channels { grid-template-columns: 1fr; gap: 36px; padding-top: 110px; padding-bottom: 100px; }
  .ch-left .h2 { font-size: 15vw; }
  .ch-tl { top: 60px; }
  .feedhead { width: 100%; max-width: 340px; justify-self: center; }
  .burst { right: 0; }
}
@media (max-width: 900px) {
  /* why: stack heading → text → model, ribbons stay behind/over as decoration */
  .why { height: auto; display: flex; flex-direction: column; padding: 34px 22px 0; }
  .why-top, .why-left { position: relative; z-index: 5; left: auto; right: auto; top: auto; bottom: auto; transform: none; width: auto; }
  .why-top { margin-bottom: 14px; }
  .why-top h2 { font-size: 11vw; }
  .why-left p { font-size: 16px; }
  .why-model { position: relative; left: auto; bottom: auto; transform: none; width: 100%; height: auto; margin-top: 18px; align-self: center; }
  .why-spark { top: 30%; right: 8%; left: auto; }
  .why-bg { font-size: 30vw; }
}
@media (max-width: 700px) {
  .note-quote { margin-top: 70px; }
  .nq-mark { font-size: 150px; top: -.42em; }
  .note-side { font-size: 17px; }
}
@media (max-width: 900px) {
  .why-rib-front { display: none; }
  .why-left { margin: 18px 0 32px; }
  .why-model { margin-bottom: 0; }
}

/* ============ Reviews: two rows of quote stickers drifting in opposite directions ============ */
.reviews { padding: 40px 0 150px; overflow: hidden; }
.rv-head { display: flex; justify-content: space-between; align-items: end; gap: 24px; flex-wrap: wrap; padding: 0 var(--gutter); margin-bottom: 56px; }
.reviews .h2 em { color: var(--brand); }
.rv-score { display: flex; align-items: center; gap: 14px; }
.rv-big { font-family: var(--f-display); font-weight: 900; font-size: 84px; line-height: .8; }
.rv-score > span:last-child { display: grid; gap: 4px; }
.rv-score .mono { color: var(--muted); }
.rv-stars { color: var(--ink); letter-spacing: 2px; font-size: 16px; }
.rv-row { display: flex; width: max-content; padding: 14px 0; }
.rv-track { display: flex; gap: 22px; padding-right: 22px; animation: rvScroll 60s linear infinite; }
.rv-right .rv-track { animation-direction: reverse; animation-duration: 70s; }
.rv-row:hover .rv-track { animation-play-state: paused; }
@keyframes rvScroll { to { transform: translateX(-100%); } }
.rv {
  flex: 0 0 360px; margin: 0; display: flex; flex-direction: column; gap: 14px;
  padding: 26px 26px 22px; border-radius: 6px;
  background: radial-gradient(rgba(19,17,24,.07) 1.1px, transparent 1.5px) 0 0 / 7px 7px, var(--c);
  box-shadow: 0 20px 34px -24px rgba(19,17,24,.5);
  transform: rotate(-1.2deg); transition: transform .35s var(--ease);
}
.rv:nth-child(even) { transform: rotate(1.4deg); }
.rv:hover { transform: rotate(0) translateY(-6px); }
.rv blockquote { margin: 0; font-family: var(--f-serif); font-style: italic; font-weight: 600; font-size: 21px; line-height: 1.3; flex: 1; }
.rv figcaption { color: rgba(19,17,24,.65); padding-top: 12px; border-top: 1.5px dashed rgba(19,17,24,.25); }
@media (max-width: 700px) {
  .rv { flex-basis: 280px; padding: 22px 20px 18px; }
  .rv blockquote { font-size: 18px; }
  .rv-big { font-size: 64px; }
}
@media (prefers-reduced-motion: reduce) { .rv-track { animation: none; } .rv-row { width: auto; overflow-x: auto; } }


/* ============ Process v2: a literal funnel of five narrowing bands ============ */
.fn-wrap { position: relative; margin-top: 40px; }
.funnel { list-style: none; margin: 0 auto; padding: 0; display: grid; gap: 10px; }
.fn-band {
  --w: calc(100% - var(--i) * 9%);
  position: relative; width: var(--w); margin: 0 auto;
  display: grid; grid-template-columns: 70px 54px minmax(180px, .9fr) 1.6fr auto; align-items: center; gap: 22px;
  padding: 26px 34px;
  background: radial-gradient(rgba(19,17,24,.07) 1.1px, transparent 1.5px) 0 0 / 7px 7px, var(--c);
  clip-path: polygon(0 0, 100% 0, calc(100% - 26px) 100%, 26px 100%);
  transition: transform .4s var(--ease);
}
.fn-band.reveal { opacity: 0; transform: translateY(24px) scaleX(.94); transition: opacity .7s var(--ease), transform .7s var(--ease); transition-delay: calc(var(--i) * 90ms); }
.fn-band.reveal.in { opacity: 1; transform: none; }
.fn-band.reveal.in:hover { transform: scale(1.015); }
.fn-n { font-family: var(--f-display); font-weight: 900; font-size: 60px; line-height: .8; color: transparent; -webkit-text-stroke: 1.5px var(--ink); }
.fn-icon { width: 46px; height: 46px; fill: none; stroke: var(--ink); stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.fn-band h3 { margin: 0; font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: clamp(28px, 2.6vw, 46px); line-height: .92; }
.fn-band p { margin: 0; font-size: 16px; line-height: 1.5; max-width: 48ch; }
.fn-stage { justify-self: end; white-space: nowrap; background: var(--ink); color: var(--paper); padding: 6px 12px; border-radius: 999px; transform: rotate(-3deg); }
.fn-dark { color: #fff; }
.fn-dark .fn-n { -webkit-text-stroke-color: #fff; }
.fn-dark .fn-icon { stroke: #fff; }
.fn-dark .fn-stage { background: var(--lime); color: var(--ink); }
.fn-side { color: var(--muted); margin: 0 0 12px; text-align: center; }
.fn-side-bot { margin: 14px 0 0; }
@media (max-width: 1100px) {
  .fn-band { grid-template-columns: 56px 1fr auto; grid-template-areas: "n h st" "n p p"; gap: 8px 18px; padding: 24px 30px; }
  .fn-n { grid-area: n; font-size: 48px; align-self: start; }
  .fn-icon { display: none; }
  .fn-band h3 { grid-area: h; }
  .fn-band p { grid-area: p; }
  .fn-stage { grid-area: st; }
}
@media (max-width: 640px) {
  .fn-band { --w: calc(100% - var(--i) * 4%); grid-template-columns: 44px 1fr; grid-template-areas: "n h" "n p" "n st"; padding: 22px 24px; clip-path: polygon(0 0, 100% 0, calc(100% - 12px) 100%, 12px 100%); }
  .fn-n { font-size: 38px; }
  .fn-stage { justify-self: start; margin-top: 6px; }
  .fn-band p { font-size: 15px; }
}
@media (prefers-reduced-motion: reduce) { .fn-band.reveal { opacity: 1; transform: none; } }

/* ============ Anatomy: a Meta lead ad annotated with sticky notes ============ */
.anatomy { display: grid; grid-template-columns: minmax(280px, .8fr) 1.2fr; gap: 40px; align-items: center; padding-top: 80px; padding-bottom: 140px; }
.anatomy .h2 em { color: var(--brand); }
.an-intro { margin: 22px 0 28px; max-width: 38ch; color: var(--muted); font-size: 18px; }
.an-stage { position: relative; min-height: 760px; display: grid; place-items: center; }
.an-stage::before { content: ""; position: absolute; width: 520px; height: 520px; border-radius: 50%; background: var(--lime); top: 50%; left: 50%; transform: translate(-50%, -50%); filter: url(#spray); opacity: .85; }

.phone {
  position: relative; z-index: 2; width: 320px; border-radius: 40px; padding: 14px;
  background: var(--ink); box-shadow: 0 40px 70px -30px rgba(19,17,24,.6);
  transform: rotate(-3deg);
}
.phone > * { background: #fff; }
.ph-bar { display: flex; align-items: center; gap: 10px; padding: 14px 14px 10px; border-radius: 28px 28px 0 0; font-size: 13px; }
.ph-bar b { display: block; } .ph-bar small { color: var(--muted); font-size: 11px; }
.ph-avatar { width: 30px; height: 30px; border-radius: 50%; background: conic-gradient(var(--pink), var(--lime), var(--brand), var(--pink)); }
.ph-dots { margin-left: auto; color: var(--muted); }
.ph-media { position: relative; aspect-ratio: 1; overflow: hidden; }
.ph-media img { width: 100%; height: 100%; object-fit: cover; }
.ph-hook { position: absolute; left: 12px; right: 12px; bottom: 12px; padding: 8px 10px; background: var(--white); font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: 20px; line-height: .95; box-shadow: 4px 4px 0 var(--ink); }
.ph-cta { display: flex; justify-content: space-between; align-items: center; padding: 10px 14px; font-size: 13px; border-bottom: 1px solid #eee; }
.ph-cta b { background: var(--brand); color: #fff; padding: 6px 12px; border-radius: 6px; font-size: 12px; }
.ph-copy { padding: 10px 14px; font-size: 12.5px; line-height: 1.45; }
.ph-form { padding: 12px 14px 18px; border-radius: 0 0 28px 28px; display: grid; gap: 7px; border-top: 1px dashed #ddd; }
.ph-form .mono { margin: 0; color: var(--muted); font-size: 10px; }
.ph-field { border: 1px solid #ddd; border-radius: 8px; padding: 8px 10px; font-size: 12px; color: #999; }
.ph-submit { text-align: center; background: var(--ink); color: var(--paper); border-radius: 8px; padding: 9px; font-size: 12px; font-weight: 600; }

.an-note {
  position: absolute; z-index: 3; width: 210px; padding: 16px 16px 14px;
  background: radial-gradient(rgba(19,17,24,.07) 1.1px, transparent 1.5px) 0 0 / 7px 7px, var(--c, var(--white));
  box-shadow: 0 18px 30px -20px rgba(19,17,24,.5);
  font-size: 14px; line-height: 1.4;
}
.an-note b { display: block; font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: 22px; line-height: 1; margin-bottom: 4px; }
.an-note::before { content: ""; position: absolute; top: -11px; left: 50%; width: 70px; height: 22px; transform: translateX(-50%) rotate(-4deg); background: color-mix(in srgb, var(--white) 70%, transparent); }
.an-num { position: absolute; top: -14px; left: -14px; width: 32px; height: 32px; border-radius: 50%; display: grid; place-items: center; background: var(--ink); color: var(--lime); font-family: var(--f-display); font-weight: 900; font-size: 18px; }
.an-note.reveal, .an-note.reveal.in { transform: rotate(var(--r, 0deg)); }
.n1 { --c: var(--pink);  --r: -5deg; top: 6%;  left: 0; }
.n2 { --c: var(--white); --r: 4deg;  top: 4%;  right: 2%; }
.n3 { --c: var(--lilac); --r: 3deg;  top: 46%; right: -2%; }
.n4 { --c: var(--lime);  --r: -3deg; bottom: 6%; right: 6%; }
.n5 { --c: var(--white); --r: -4deg; top: 52%; left: -2%; }
.an-spark { position: absolute; z-index: 3; width: 44px; top: 30%; left: 30%; fill: var(--ink); animation: twinkle 3.2s ease-in-out infinite; }

@media (max-width: 1100px) {
  .anatomy { grid-template-columns: 1fr; }
}
@media (max-width: 700px) {
  .an-stage { min-height: 0; display: flex; flex-direction: column; align-items: center; gap: 26px; padding-top: 30px; }
  .an-stage::before { width: 340px; height: 340px; top: 240px; }
  .phone { width: min(300px, 86vw); }
  .an-note { position: relative; inset: auto; width: 100%; max-width: 340px; }
  .an-spark { display: none; }
}
@media (prefers-reduced-motion: reduce) { .an-spark { animation: none; } }

/* ============ Studio note: makeus.care-style manifesto ============ */
.manifesto { padding-top: 60px; padding-bottom: 150px; }
.manifesto .label { grid-column: 1 / -1; margin-bottom: 28px; }
.mf-big {
  grid-column: 1 / -1; margin: 0 0 70px; max-width: 24ch;
  font-family: var(--f-body); font-weight: 500; text-transform: none;
  font-size: clamp(44px, 6.4vw, 118px); line-height: 1.02; letter-spacing: -.035em;
}
.mf-big em { font-family: var(--f-serif); font-style: italic; font-weight: 600; color: var(--brand); letter-spacing: -.02em; }
.mf-side { grid-column: 7 / 13; display: grid; gap: 22px; }
.mf-side p { margin: 0; font-size: clamp(19px, 1.55vw, 26px); line-height: 1.38; font-weight: 500; letter-spacing: -.01em; color: var(--ink); }
.mf-side .sign { font-family: var(--f-serif); font-style: italic; font-size: 24px; color: var(--muted); }
@media (max-width: 1024px) { .mf-side { grid-column: 1 / -1; } .mf-big { max-width: none; } }
@media (max-width: 700px) { .mf-big { font-size: 11vw; margin-bottom: 44px; } .mf-side p { font-size: 18px; } }
/* manifesto in the site's display face, like the other headings */
.mf-big { font-family: var(--f-display); font-weight: 900; text-transform: uppercase; letter-spacing: 0; line-height: .9; font-size: clamp(52px, 7.2vw, 132px); max-width: 20ch; }
.mf-big em { text-transform: none; }
.mf-side p { font-size: 18px; font-weight: 400; line-height: 1.55; color: var(--muted); letter-spacing: 0; }
.mf-side .sign { color: var(--ink); }
@media (max-width: 700px) { .mf-big { font-size: 13vw; } }

/* manifesto collage: fills the left side next to the statements */
.manifesto .label { grid-row: 1; } .mf-big { grid-row: 2; }
.mf-side { grid-row: 3; align-self: center; }
.mf-collage { grid-column: 1 / 7; grid-row: 3; position: relative; min-height: 470px; }
.mf-dash {
  position: absolute; left: 0; top: 30px; width: min(420px, 92%); z-index: 2;
  background: var(--white); border-radius: 16px; padding: 22px 22px 16px;
  box-shadow: 0 30px 50px -30px rgba(19,17,24,.55); transform: rotate(-3deg);
}
.mf-dash .tape { position: absolute; top: -12px; left: 40%; width: 100px; height: 26px; transform: rotate(4deg); background: color-mix(in srgb, var(--lime) 80%, transparent); }
.mf-dash-top { margin: 0 0 14px; color: var(--muted); display: flex; align-items: center; gap: 8px; }
.mf-dot { width: 8px; height: 8px; border-radius: 50%; background: #2bd46b; box-shadow: 0 0 0 4px rgba(43,212,107,.2); }
.mf-kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.mf-kpis div { display: grid; gap: 2px; }
.mf-kpis .mono { color: var(--muted); font-size: 11px; }
.mf-kpis b { font-family: var(--f-display); font-weight: 900; font-size: 34px; line-height: 1; }
.mf-kpis i { font-style: normal; font-size: 12px; color: #1f9d55; font-weight: 600; }
.mf-chart { width: 100%; height: 80px; margin-top: 12px; }
.mf-polaroid { position: absolute; left: 50%; top: 190px; z-index: 3; width: 190px; margin: 0; background: var(--white); padding: 9px 9px 32px; box-shadow: 0 24px 40px -24px rgba(19,17,24,.6); transform: rotate(6deg); }
.mf-polaroid img { width: 100%; aspect-ratio: 1; object-fit: cover; }
.mf-polaroid figcaption { position: absolute; left: 0; right: 0; bottom: 8px; text-align: center; font-family: var(--f-serif); font-style: italic; font-size: 14px; }
.mf-chat { position: absolute; left: 4%; bottom: 10px; z-index: 4; max-width: 250px; background: #DCF8C6; color: var(--ink); padding: 12px 14px; border-radius: 14px 14px 14px 4px; font-size: 14px; line-height: 1.4; box-shadow: 0 16px 30px -18px rgba(19,17,24,.5); transform: rotate(-2deg); display: grid; gap: 4px; }
.mf-chat .mono { font-size: 10px; color: rgba(19,17,24,.55); }
.mf-stamp { position: absolute; right: 2%; top: 0; width: 130px; color: var(--pink); transform: rotate(12deg); z-index: 1; }
.mf-stamp text { fill: currentColor; font-family: var(--f-mono); font-size: 15px; letter-spacing: 2px; }
.mf-stamp .mfs-mid { font-family: var(--f-display); font-weight: 900; font-size: 44px; letter-spacing: 1px; }
.mf-arrow { position: absolute; right: -40px; bottom: 120px; width: 130px; color: var(--ink); }
@media (max-width: 1024px) {
  .mf-collage { grid-column: 1 / -1; grid-row: 3; min-height: 460px; margin-bottom: 40px; }
  .mf-side { grid-row: 4; }
  .mf-arrow { display: none; }
}
@media (max-width: 700px) {
  .mf-collage { min-height: 520px; }
  .mf-dash { width: 100%; }
  .mf-kpis b { font-size: 26px; }
  .mf-polaroid { left: auto; right: 0; top: 230px; width: 150px; }
  .mf-stamp { width: 96px; top: -30px; }
}
/* tighten the manifesto: headline spans the full width, less dead space around the section */
.mf-big { max-width: none; margin-bottom: 40px; }
.manifesto { padding-bottom: 40px; }
.mf-collage { min-height: 430px; }
.anatomy { padding-top: 20px; }
.an-stage { min-height: 700px; }

/* ============ Bridge: hand-drawn arrow leading from the manifesto into the ad anatomy ============ */
.bridge { position: relative; height: 260px; margin: 10px var(--gutter) 0; }
.br-arrow { position: absolute; inset: 0; width: 100%; height: 100%; overflow: visible; }
.br-arrow path:first-child { stroke-dasharray: 2600; stroke-dashoffset: 2600; transition: stroke-dashoffset 2.2s var(--ease); }
.bridge.in .br-arrow path:first-child { stroke-dashoffset: 0; }
.br-arrow path:last-child { opacity: 0; transition: opacity .3s 2s; }
.bridge.in .br-arrow path:last-child { opacity: 1; }
.br-note { position: absolute; left: 34%; top: 150px; margin: 0; font-family: var(--f-serif); font-style: italic; font-weight: 600; font-size: clamp(24px, 2.4vw, 40px); transform: rotate(-4deg); }
.br-note::after { content: ""; position: absolute; left: 0; right: -6px; bottom: 2px; height: .3em; background: var(--lime); z-index: -1; transform: skewX(-12deg); }
.br-pill { position: absolute; left: 6%; top: 110px; background: var(--ink); color: var(--paper); padding: 7px 14px; border-radius: 999px; transform: rotate(5deg); }
.br-spark { position: absolute; right: 18%; top: 20px; width: 46px; fill: var(--pink); animation: twinkle 3.2s ease-in-out infinite; }
/* phone sits lower so the arrow lands on it */
.an-stage { padding-top: 90px; min-height: 800px; }
@media (max-width: 700px) {
  .bridge { height: 170px; }
  .br-note { left: 8%; top: 96px; font-size: 26px; }
  .br-pill { top: 40px; }
  .an-stage { padding-top: 10px; min-height: 0; }
}
@media (prefers-reduced-motion: reduce) { .br-arrow path:first-child { stroke-dashoffset: 0; } .br-arrow path:last-child { opacity: 1; } .br-spark { animation: none; } }

/* manifesto collage v2: wanted poster + receipt */
.mf-swash { position: absolute; left: -4%; top: 20px; width: 92%; height: 90%; z-index: 0; opacity: .9; }
.mf-wanted {
  position: absolute; left: 2%; top: 30px; z-index: 2; width: 300px; padding: 28px 24px 24px; text-align: center;
  background: radial-gradient(rgba(19,17,24,.09) 1.1px, transparent 1.5px) 0 0 / 6px 6px, #F3E3C3;
  box-shadow: 0 28px 44px -28px rgba(19,17,24,.6); transform: rotate(-5deg);
  clip-path: polygon(0 2%, 6% 0, 40% 1.5%, 70% 0, 100% 2%, 99% 40%, 100% 75%, 98% 100%, 60% 98.5%, 30% 100%, 2% 98%, 0 60%);
}
.mf-wanted .tape { position: absolute; top: -6px; left: 50%; width: 110px; height: 28px; transform: translateX(-50%) rotate(3deg); background: color-mix(in srgb, var(--pink) 75%, transparent); }
.w-top { margin: 0; font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: 76px; line-height: .85; letter-spacing: .02em; }
.w-mid { margin: 10px 0 12px; font-family: var(--f-serif); font-style: italic; font-weight: 700; font-size: 30px; line-height: 1; color: var(--brand); }
.w-rule { height: 3px; background: var(--ink); margin: 0 10px 12px; box-shadow: 0 6px 0 -1px var(--ink); }
.w-small { margin: 14px 0 14px; font-size: 13px; line-height: 1.45; }
.w-reward { margin: 0; display: inline-block; background: var(--ink); color: var(--lime); padding: 6px 14px; font-family: var(--f-display); font-weight: 800; text-transform: uppercase; font-size: 22px; transform: rotate(-2deg); }
.mf-receipt {
  position: absolute; left: 47%; top: 80px; z-index: 3; width: 230px; padding: 20px 18px 26px;
  background: #fff; font-family: var(--f-mono); font-size: 12px; color: var(--ink);
  box-shadow: 0 30px 46px -26px rgba(19,17,24,.6); transform: rotate(6deg);
  clip-path: polygon(0 0, 100% 0, 100% calc(100% - 8px), 95% 100%, 90% calc(100% - 8px), 85% 100%, 80% calc(100% - 8px), 75% 100%, 70% calc(100% - 8px), 65% 100%, 60% calc(100% - 8px), 55% 100%, 50% calc(100% - 8px), 45% 100%, 40% calc(100% - 8px), 35% 100%, 30% calc(100% - 8px), 25% 100%, 20% calc(100% - 8px), 15% 100%, 10% calc(100% - 8px), 5% 100%, 0 calc(100% - 8px));
}
.r-head { margin: 0 0 10px; text-align: center; font-family: var(--f-display); font-weight: 900; font-size: 30px; line-height: .9; letter-spacing: .04em; }
.r-head span { font-family: var(--f-mono); font-weight: 400; font-size: 11px; letter-spacing: .1em; }
.r-meta { display: flex; justify-content: space-between; margin: 0; padding: 8px 0; border-top: 1.5px dashed var(--ink); border-bottom: 1.5px dashed var(--ink); }
.mf-receipt ul { list-style: none; margin: 10px 0; padding: 0; display: grid; gap: 6px; }
.mf-receipt li, .r-total { display: flex; justify-content: space-between; gap: 8px; }
.r-total { margin: 0; padding: 10px 0; border-top: 1.5px dashed var(--ink); align-items: baseline; text-transform: uppercase; }
.r-total b { font-family: var(--f-display); font-weight: 900; font-size: 34px; color: var(--brand); }
.r-thanks { margin: 4px 0 10px; text-align: center; font-size: 11px; }
.r-bars { display: block; width: 100%; height: 26px; }
.mf-stamp { right: 4%; top: 260px; }
@media (max-width: 700px) {
  .mf-collage { min-height: 600px; }
  .mf-wanted { width: 260px; left: 0; }
  .w-top { font-size: 60px; }
  .mf-receipt { left: auto; right: 0; top: 260px; }
  .mf-stamp { top: auto; bottom: 0; left: 4%; right: auto; }
}
.an-stage { padding-top: 0; min-height: 720px; } .anatomy { padding-top: 60px; }
.anatomy { padding-top: 120px; }

/* ============ Niches as mini magazine covers ============ */
.case.cover {
  position: relative; overflow: hidden; padding: 0; border-radius: 4px;
  flex-basis: clamp(270px, 26vw, 360px); aspect-ratio: 3 / 4.3;
  background: var(--ink); box-shadow: 0 30px 50px -30px rgba(19,17,24,.7);
}
.cv-img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; pointer-events: none; transition: transform .9s var(--ease), filter .6s; filter: saturate(1.1) contrast(1.05); }
.case.cover:hover .cv-img { transform: scale(1.06); }
.case.cover::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to bottom, rgba(19,17,24,.45), transparent 22%, transparent 52%, rgba(19,17,24,.55)); pointer-events: none; }
.cv-mast { position: absolute; z-index: 2; top: 14px; left: 16px; right: 16px; margin: 0; display: flex; justify-content: space-between; color: #fff; font-size: 11px; letter-spacing: .14em; text-transform: uppercase; }
.cv-mast span:first-child { font-family: var(--f-display); font-weight: 900; font-size: 18px; letter-spacing: .04em; }
.cv-title {
  position: absolute; z-index: 2; left: -6px; right: 22px; bottom: 112px; margin: 0;
  padding: 10px 18px 12px 22px; background: var(--strip); color: var(--ink);
  font-family: var(--f-display); font-weight: 900; text-transform: uppercase; font-size: clamp(28px, 2.6vw, 40px); line-height: .9;
  transform: rotate(-3deg); box-shadow: 0 10px 18px -10px rgba(0,0,0,.5);
  clip-path: polygon(0 4%, 6% 0, 30% 3%, 60% 0, 96% 2%, 100% 40%, 98% 100%, 70% 97%, 40% 100%, 8% 97%, 2% 100%);
}
.cv-label {
  position: absolute; z-index: 2; left: 14px; right: 14px; bottom: 14px; padding: 12px 14px;
  background: var(--paper); color: var(--ink); transform: rotate(1.2deg);
  box-shadow: 0 10px 18px -12px rgba(0,0,0,.5);
}
.cv-label::before { content: ""; position: absolute; top: -10px; right: 22px; width: 60px; height: 20px; transform: rotate(6deg); background: color-mix(in srgb, var(--white) 70%, transparent); }
.cv-label p { margin: 0; font-size: 13px; line-height: 1.4; }
.cv-label .mono { color: var(--muted); font-size: 11px; margin-bottom: 4px; }
.case.cover:hover { transform: rotate(0) translateY(-8px); }

/* niche cover that opens its own landing page */
.cv-link { position: absolute; inset: 0; z-index: 5; }
.cv-link:focus-visible { outline: 3px solid var(--brand); outline-offset: -3px; }
.case.cover:has(.cv-link) .cv-title::after { content: " →"; }

/* footer logo follows the brand colour picked by clicking "one" in the top logo */
.footer-word .logo-one { background: var(--brand); color: #fff; transition: background .6s var(--ease); }

/* closing headline: elegant magazine serif (matches the niche pages) */
.cta-title.cta-serif {
  font-family: var(--f-serif); font-style: italic; font-weight: 500; text-transform: none;
  font-size: clamp(54px, 7.2vw, 128px); line-height: 1.02; letter-spacing: -.02em;
}
.cta-title.cta-serif em { font-weight: 700; color: var(--lime); }